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On this episode, Adam talks to Leighton Taylor from Envision.io about where eCommerce is heading, how you can leverage it for your business, and a practical guide to building a customer-centered eCommerce experience for your business.

Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. The discussion includes:

• How Leighton built his eCommerce business from scratch
• The exact toolset he uses to build 6 or 7 figure client eComm experiences
• Other tools for automation & customer support
• A playbook on how to get started for entrepreneurs growing an eCommerce brand

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On this episode, Adam dives into why storytelling is so often done poorly in content campaigns and how to craft a compelling story that sells.

Ad mentioned on the show: WATCH HERE

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On this episode, Adam discusses why business that rely upon organic content as a source of lead gen and content distribution may be noticing a dip in effectiveness recently, and what they can do to start getting leads again. 

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On this episode, Gary Schwake and Eric Dodds from Yield Group join the show to provide startups and evolving companies with a deep dive into how they should be using data to inform and drive growth decisions, and specific steps to finding and implementing the software that will help them do so.

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On this episode, Adam explains which metrics marketers should be paying attention to in order to understand if their campaigns are producing results or not.

hint: it’s not just “leads”

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On this episode, Adam interviews a legend. Gene De Libero is a pioneer in the digital frontier. He’s also one of Adam’s closest friends in the industry and a mentor.

From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companies and teaching the next generation of marketers how to do the same as a Professor at NYU and the University of South Florida.

We discuss all of this, plus how Gene sees the next wave of digital coming on the horizon and what it means for marketers and entrepreneurs today.

How Digital Marketing Works Website  

How Digital Marketing Works Podcast  

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On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads.

For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz.

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On this episode, Adam talks about the concept of Deep Work, how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow.

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Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business.

On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy!

Build My Sports Biz

Ben’s Youtube Channel

Ben’s Daily Podcast 

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On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience.

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On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result.

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Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane.

Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowing Bellhops to disrupt an $18 billion industry, and how they’re balancing the tension of brand building with direct response growth.

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On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.

1. write down your companies values or pillars of truth

2. identify the “channels” where your customers spend their time

3. brainstorm creative create to create episodic content for each channel

4. deploy and scale via organic outreach, paid media, influencers, etc.

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On this episode, we discuss why “strategy” isn’t a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run.

4 steps to building a strategy:

• Identify who your customer is and what they desire
• Determine where your customer is spending their attention
• Foster creative ideas to engage with your customer
• Define objectives and goals that will determine success

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Welcome to Digitalism!

On this introductory episode, Adam explains what “digitalism” is and what entrepreneurs and marketers can expect to learn through the various shows we’ll have on this channel.

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On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results.

David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.

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On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company. 

John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they’re approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses. 

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Status is often talked about in a negative light. 

However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects. 

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Personas tend to be an ambiguous term with unclear objectives or results.  On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients.  

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Content is hard for small or startup B2B companies.

On this episode, Adam shares how we’re structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it.

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On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business.

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On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a “Long-Tail” strategy to grow their businesses.

“The Riches are in the Niches”

Rob’s Website 
The UnFederated Podcast

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Back with episode two of #b2bbreakfast.

On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is positioning itself in the market through content. 

sidebar: 30 minutes of lunges are difficult.