A Practical Growth Podcast for Entrepreneurs & Marketing Leaders
Deep Work for Sales
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On this episode, Adam talks about the concept of Deep Work, how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow.
How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers
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Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business.
On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy!
Growth Strategy: Making Your Brand a Journalist for Customer Success Stories
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On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience.
Using a Podcast to Raise Investment $$
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On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result.
How Bellhops is Disrupting a $18 Billion Industry with Cam Doody and Eric Nalbone
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Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane.
Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowing Bellhops to disrupt an $18 billion industry, and how they’re balancing the tension of brand building with direct response growth.
How To Build a Content Strategy
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On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.
1. write down your companies values or pillars of truth
2. identify the “channels” where your customers spend their time
3. brainstorm creative create to create episodic content for each channel
4. deploy and scale via organic outreach, paid media, influencers, etc.
Creating a Digital Strategy Will Save Your Business Thousands
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On this episode, we discuss why “strategy” isn’t a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run.
4 steps to building a strategy:
- Identify who your customer is and what they desire
- Determine where your customer is spending their attention
- Foster creative ideas to engage with your customer
- Define objectives and goals that will determine success
Introducing Digitalism
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Welcome to Digitalism!
On this introductory episode, Adam explains what “digitalism” is and what entrepreneurs and marketers can expect to learn through the various shows we’ll have on this channel.
TSS 059: How Startups Can Earn PR That Drives Real Business Results
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On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results.
David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.
TSS 058: HOW THESE ENTREPRENEURS ARE BUILDING A REAL #VOICEFIRST BUSINESS (MINI-SERIES PT. 3)
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On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company.
John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they’re approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses.
#B2BBREAKFAST: The Importance of Perceived “Status” in Branding
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Status is often talked about in a negative light.
However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.
#B2BBREAKFAST: How to Create Buyer Personas That Grow Your Business
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Personas tend to be an ambiguous term with unclear objectives or results. On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients.
TSS 057: Using The Content Long Game to Build Your Startup with Brian Trautschold
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On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition. Brian discusses how Ambition is using content to attract raving fans for their business.
#B2BBREAKFAST: How to Build a B2B Content Strategy That Won’t Cost You a Fortune
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Content is hard for small or startup B2B companies.
On this episode, Adam shares how we’re structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it.
TSS 056: Using #VoiceFirst To Drive Business in Your Niche with Bradley Metrock (mini-series pt. 2)
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On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business.
#B2BBREAKFAST: THE KEY DIFFERENCE BETWEEN SELLING TURNKEY VS TEMPLATED SOLUTIONS FOR B2B COMPANIES
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On this episode, Adam discusses the contrasts between “turnkey” and “templated” solutions, and the key difference that can scale sales for B2B companies.
TSS 055: How to Build a Long-Tail Strategy That Wins
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On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a “Long-Tail” strategy to grow their businesses.
“The Riches are in the Niches”
#B2BBREAKFAST: The Value of Consistent Content Creation & Positioning
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Back with episode two of #b2bbreakfast.
On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is positioning itself in the market through content.
sidebar: 30 minutes of lunges are difficult.
TSS 054: Voice Tech for B2B with Patrick Givens (mini-series pt.1)
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On this episode, Patrick Givens from Vayner Smart joins the show to discuss an overview of the Voice space & specifically discusses how B2B companies can build infrastructure to leverage voice, figure out their buyer’s use case, and explains the difference in value between private and public voice ecosystems.
#b2bbreakfast: are you market or marketing driven?
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We’re back!
Kicking off season 2 with a brand new show we’re calling #b2bbreakfasts. Each episode, we’ll share some thoughts we’re having as we build our own b2b company & growing the b2b businesses of our customers.
Today’s topic: the difference between being market or marketing driven. It’s a big one.
Building a Podcast Check-In w/ Santosh Sankar, Pt. 1
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Santosh Sankar is a former guest of the pod and current podcast client of Strafire. He heads up Dynamo VC and is currently in mid-production of their brand new podcast. As such, we decided to capture a few snippets over time of how the process of creating a podcast is going, and what he likes/dislikes about it. If you’re in the throes of creating or are considering starting a pod… this one’s for you.
TSS 052: Social Media Sucks w/ Jason Zook (re-air)
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We’re going back into the archives for today’s conversation with entrepreneur Jason Zook.
This week in social media bummed us out, so we needed a shot in the arm and reminder about the pitfalls of social, the importance of real life, and how to build a business in between the two.
TSS 051: Founding FreightWaves & Blockchain in Transportation w/ Craig Fuller
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On this episode, we interview the Founder and CEO of a white hot startup out of Chattanooga, TN called “Freight Waves.”
Craig Fuller founded the company after several tough failures and discusses his mindset in surviving the low times, building a successful media company, and how blockchain can be applied to the transportation industry.
TSS 050: 4 B2B Ad Campaigns You’ll Love (& How to Make Them)
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Today there are new creative and (more importantly) effective B2B campaigns popping up regularly throughout industry.
On this episode, we explore 4 examples of our favorite B2B campaigns that utilized content + tech to target relationships with prospective buyers.
TSS 049: Mental Health & Hustle w/ Carlos Whittaker
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Carlos Whittaker is a man of many talents.
From starting a dot com, to earning a career as a renown musician, winning a People’s Choice Award, and now writing two best-selling books; Carlos has a diverse career background.
On this episode, we talk about what got him to where he is today, how he has explored his various interests, and how he important mental health is in a day of tech and information overload.
