On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results.

David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.